Long tail keywords are the holy grail if you are starting a new website with a limited budget. I know I seem to be repeating myself a lot about this but I can’t underestimate how important these are if you are having trouble ranking for regular keywords. Popular keywords have lots and lots of traffic…
Before you start writing any content for your website, you should know what keywords you want to target. There is no point in spending a week writing a fantastic piece and then targeting a keyword that gets 10 searches per month. On the other end, there is no point targeting a keyword that gets 10…
Search engine indexing is the process where a page from your website will be added to the index of a search engine. Once a page/url has been added to this index, it will begin to appear in the search results. So how does a page make its way to the search index? How do search…
This is another thing that sounds a little more complicated and confusing, but once you dig below the surface, you will find it is not. Keywords in SEO. What are keywords, how they work and why do people care so much about targeting the right ones? Keywords are the entire foundation of SEO. You need…
When building up your website white hat SEO methods are the ones that you need to follow if you are to build a successful search engine optimization campaign. You should already understand what black hat SEO is, this section of the guide will cover what white hat SEO. Unfortunately, white hat SEO is not as…
There are two types of SEO, the type that search engines like and the type that they do not like. The term white hat and black hat go back to the days of spaghetti westerns where the good guy would where a white hat and a bad guy would wear a black hat. When it…
I would consider backlinking to be a more complicated part of SEO and is not something you should do until you have a website of quality content that is properly optimised. I will wait until further on in the guide to explain the methods of obtaining backlinks and how they work. For now, I will…
So here we are, a guide to learn SEO and we are already learning about a new acronym. Not to worry though, this is not a process that needs to be learned. In fact the acronym sounds far more difficult than what it actually is. SERP stands for “Search Engine Results Page”. In other words,…
If you are a website owner looking to get more visitors for your website, you have more than likely heard of SEO. SEO stands for Search Engine Optimization and is the process of optimizing your website in order for it to show up in search results on search engines such as Google and Bing. If…
I am using Wordpress with Yoast for my SEO. I have ran a few pages through SEO scanners and one of them has come back to say that my site does not use the meta keywords tag. I looked into it and it seems like this would be a really important tag to have on…