Help! I Messed Up My USB Drive Formatting

I recently bought a Kingston 128GB USB drive (I think it's the Exodia model) for my PS3, which only supports FAT32 formats. When I tried to format it, my computer only offered exFAT or NTFS options, so I turned to RUFUS for help. Unfortunately, after using RUFUS, my USB drive appears to have been broken; it's lost all brand information and now shows up as a generic device (VendorCo ProductName). I can't even find a way to format it using the usual right-click method, and Kingston's website doesn't provide any drivers or solutions. I'm really stuck here, any advice would be appreciated!