How do ad placements work on websites and in mobile games?

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Asked By MellowPine42 On

I've built a few websites for fun and college projects, but I've never published one. I'm trying to understand how advertising works from a design and implementation perspective. Do I decide where each ad appears, such as placing one at the top and another in a sidebar, or does the ad provider control that? For mobile games, is there a code or SDK function that displays an ad after an event such as the player dying, completing a level, or changing screens?

1 Answer

Answered By AmberCactus6 On

The basic pattern is event-driven. On a website, the ad code is associated with a specific layout slot, while in a game your code requests an ad when an event occurs. Interstitials are commonly shown after a level ends or when a run is over, and many games limit them to one every few minutes rather than displaying one on every death or screen change.

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