How Much Swag Should We Bring for Our First AWS re:Invent Booth?

July 14, 2025 3 answers
Asked by DigitalNomad77
We're gearing up to sponsor a booth at AWS re:Invent for the first time and have booked a 5'x5' turnkey kiosk in the Expo area. The AWS sponsor portal suggests we prepare swag for about 15% of the total attendees, but we're looking for some real insights from those who have done this before. If you've been a sponsor, how many swag items did you bring and how many did you actually end up giving away? Any ballpark figures would be super helpful as we try to plan realistically!

Answers

SwagMaster3000
It's all about having a mix of items! You want everything from basic stuff like pins and pens to cooler stuff like socks and t-shirts. For the pricier swag, consider organizing raffles. You could also have sit-in sessions for the popular items while giving away simpler things like pins for those just scanning badges. Just a thought!
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MarketingGuru89
Swag should be something useful, so consider getting people to sign up for a trial or a free subscription using a QR code. You could even offer a big prize, like an iPhone, for email sign-ups. Just make sure itโ€™s appealing enough for them to give you their contact info, plus details about their job roles!
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ShirtSizePro
Don't forget to have a variety of shirt sizes available! You want to make sure you can cater to everyoneโ€”trust me, it makes a difference!
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