What can I expect as a goodwill gesture from Apple?

July 30, 2025 2 answers
Asked by TechSavvyTraveler92
I recently bought a refurbished iPad Air 5th Gen from Apple and picked it up in-store, only to find it wouldn't turn on when I got home. After an hour on the phone with Apple support, they informed me that they can't replace it because they're out of stock in the UK, so they suggested I ship it back for a refund. They advised me to order a new iPad online and then call support to request a goodwill gesture refund for the new purchase. The support rep mentioned the gesture would be a 'generous' amount, but I'm curious about what that might actually be. How much can I realistically expect? Will it be around ยฃ5, ยฃ50, or something else? I'm hesitant to order another iPad after receiving a dead one.

Answers

JustCurious123
Honestly, it's hard to say for sure. Apple doesnโ€™t publicly disclose their goodwill gestures, so itโ€™s really up to what their rep decides. They might give you credit or a discount, but it could also be something more discretionary based on your situation.
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ConsumerWarrior97
I posted a similar question before. In this type of situation, I really donโ€™t see why they owe you a gesture. It seems like a bad luck issue, and theyโ€™re refunding you fully, which is considerate. But I get your frustration.

Rea1Customer: I understand how you feel. I spent hours driving to the store only to end up with a broken product, plus now I'm out ยฃ400 waiting for my next iPad to arrive.

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