I'm looking for some advice on how our sales team can avoid having their emails flagged as spam. We use Mimecast, Hubspot, and Office 365, but many of our outbound emails are landing in spam folders. Is there anything more we can do to reduce these issues?
5 Answers
One thing I've found helpful is to run deliverability checks using services like MXtoolbox. It can point out any glaring issues with your emails before you send them out. If your sales department insists on sending mass outreach, at least set them up with a subdomain, so it doesn't affect the reputation of your main domain.
It's important to ensure that you're not sending out spams or unsolicited emails. Try to only email people who have expressed interest in your services. Also, embedding trackers or using dubious URLs can trigger spam filters, so steer clear of those practices. Consider using email services designed for marketing, like Constant Contact, that can help maintain your email's reputation.
Trust me, if your emails are getting flagged, a lot of it is about the content you're sending. Make sure your messages are direct and clear, and cut out any excessive graphics or fancy formatting in your email signatures. Lastly, if you have a lot of complaints coming your way, perhaps it's time to look at your approach to cold emailing altogether.
Definitely should focus on gathering proper consent from recipients. Unsolicited emails will not only irritate potential customers but also damage your email reputation. You can also warm up your mailing lists by sending smaller batches of emails to interested parties before going full throttle.
The first thing you should do is make sure you've got your SPF, DKIM, and DMARC records set up properly. That's essential for email authentication. Additionally, take care of any bounced emails and consider using dedicated IP addresses for your outgoing mail. This can make a big difference in your deliverability. Also, remember that engaging in unsolicited mass mailings is a surefire way to be marked as spam. Make sure your emails are going out to people who have opted in to receive them.
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