I recently fixed the SPF, DKIM, and DMARC records for our email domain and ran tests on DMARCtester and mail-tester.com, both of which showed that everything passed. Despite this, I'm still finding that our emails are landing in spam folders. Before I joined the team, our domain had been sending hundreds of thousands of emails monthly without any of these safeguards, and their email bounce rate was quite high at 20%. Is there something I might be overlooking, or could our previous practices still be impacting our email deliverability?
5 Answers
I've encountered a similar issue before. Sometimes, overly complex email signatures with images and excessive links can trigger spam filters. I also recommend checking your status at Spamhaus to see if your domain is listed there. They can detect issues that some other tools might miss.
I’ve checked blacklists and we're all clear, but I haven't tried Spamhaus yet.
Separating transactional emails from marketing ones can also help. If you're sending bulk emails, it's beneficial to have them from a different subdomain. Relationships with URL links in your emails can also affect their classification, so consider running them through URL checkers.
That sounds like sensible advice. I'll implement that.
If you've been sending so many emails in a short time, it's likely your domain has taken a hit on its reputation, which could still affect delivery. You might need to isolate your marketing emails on a separate domain to protect the main one. Also, consistently maintaining a healthy sending pattern is important, considering the frequency you send out emails.
Should we set them up from scratch on new domains?
That could be a strategy, I guess.
Keep in mind that using SPF, DKIM, and DMARC primarily helps with authentication. If your email content isn't up to par or appears like spam, filters will still flag it regardless of authentication fixes. Make sure your emails have valuable content and a clear purpose.
So, is there still hope for recovery now that I've set everything correctly?
Yes, just be persistent with good practices!
Be patient; sometimes changes take time to be recognized by different systems. Also, keep an eye on your logs and track your outgoing IP's reputation. If your emails are delivered but still end up in spam, it could be due to the content or links you've included, which is often a key factor.
I'll monitor the logs more closely, thanks!
I dealt with a client where even a tiny HTML color change in a signature got them flagged.