I'm curious about web analytics tools and would love to hear your experiences. My team primarily uses Google Analytics, but I find it really complicated. Setting it up for our new website took me ages, and I'm still not sure what insights I'm actually gaining from it. I'm looking for a user-friendly tool that's easy to install and understand so I can quickly check my stats daily. Any recommendations?
4 Answers
I usually build my own analytics tools, as I care a lot about user privacy. Libraries can be untrustworthy, and I've dealt with privacy issues in past jobs. But hey, if Google's setup is challenging for you, creating your own might be even tougher.
I recommend Matomo if you want to track user paths. It's great for visualizing how users navigate through your site, which really helps in understanding user behavior.
Plausible is a solid choice for straightforward analytics without getting bogged down by cookie banners. For basic tracking, I also just rely on server logs along with a simple hit counter. It keeps things light!
I've been self-hosting Umami. It's super easy to set up and has a clean interface. Plus, I love the shareable analytic URLs and the journey feature for tracking user flows.
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