When I built my PC about a year ago, an RTX 5070 cost roughly 2,300 zł (around $620), while an RX 9070 XT was closer to 2,900 zł (about $780). Now, in Polish stores, both cards are selling for approximately 3,400 zł (around $915). The RX 9070 XT still offers more VRAM and generally stronger performance, so I'm confused about why the prices have converged. Did Nvidia raise prices, did AMD change its pricing strategy, or are there other market factors involved?
4 Answers
Nvidia can charge more because its brand has a much larger market share and plenty of buyers specifically want GeForce features or software support. DLSS, CUDA, frame-generation features, and broader use outside gaming all help Nvidia maintain demand even when Radeon offers more raw hardware for the money.
The two cards aren’t identical in every feature. Nvidia may still appeal to buyers who care about CUDA, DLSS, ray-tracing support, or Nvidia’s frame-generation and image-reconstruction features. AMD can offer better traditional performance and more VRAM, but Nvidia’s software ecosystem gives the RTX 5070 extra value for certain users.
Ray tracing and frame generation are available on both cards, so the practical difference depends heavily on the games and applications you use. It’s worth checking benchmarks for your own use case rather than assuming one feature automatically makes the 5070 better.
AMD generally prices its cards more aggressively because it has a smaller share of the GPU market and needs stronger value to attract buyers. Nvidia doesn’t have the same pressure, especially while demand from professional and AI-related workloads remains high, so it can test how much customers are willing to pay.
It isn’t necessarily that Nvidia buyers are blindly overpaying. Some people use these cards for software, compute, or other workloads where Nvidia support is important, so the price comparison with a gaming-focused Radeon card isn’t the whole story.
The simplest explanation is that Nvidia has raised prices across much of its GPU lineup, while AMD’s pricing has stayed comparatively stable. That has brought the RTX 5070 closer to the RX 9070 XT instead of the other way around.
That’s a big reason some people choose the 5070 anyway. For them, CUDA or Nvidia’s upscaling and frame-generation tools can matter more than the extra VRAM.