I've been wondering if OpenAI might implement some kind of sponsored bias in ChatGPT. Would they legally need to disclose that if it were true? It seems possible that it could happen without transparency, but I'd love to hear your thoughts on it.
3 Answers
The sources that AI relies on are already biased, so it's not surprising if the responses lean a certain way. Just something to keep in mind!
I'm not sure if they legally have to disclose it, but you bring up a good point about potential profit paths. Implementing a subtle bias could avoid direct advertising while shaping responses to highlight certain products creatively. This could lead to more repetitive choices in outputs because nothing is truly random. If I keep seeing something like 'McDonald's quarter pounder with cheese', it shows a lack of spontaneous creativity and highlights where I might need to be more original in my choices!
Definitely! It wouldn’t even require active implementation—the bias is already in the training data. Just think about how much 'sponsored by Coca-Cola' content might be included in the datasets.
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