I'm helping set up a new mail server for a client's upcoming email marketing campaign, and they're adamant about sending out a large batch of 10,000 emails right from the start. I've advised that we need to warm up the IP and domain first, but they believe it's unnecessary. Can anyone explain the technical risks involved in just diving straight into such a big send with a cold IP? I could really use some solid reasons to back up my position on this.
5 Answers
Honestly, for sending that many emails, it’s crucial to consider using a reliable email service like Constant Contact. Going straight from a cold IP could definitely put you on spam filters' radar, which might cause issues with delivery.
You might want to ask your client: do they prefer their emails in spam folders or delivered to inboxes? Using a dedicated platform ensures higher visibility. If they want to send without concern for delivery, they can proceed as they wish—but they likely won't see much success.
Starting right away with a new mail server and a fresh IP for marketing isn’t a good idea if you want decent results. It’s typically going to lead to poor deliverability, which isn't what you want from an email blast.
Thanks for clarifying that!
Make sure to set up DMARC, DKIM, and SPF records properly. These validations help with email reputation, but many filters also consider the age of the sending domain. If it's too new and you're blasting out emails, you risk being flagged as spam.
I will definitely check that out!
Whatever you do, avoid sending marketing emails through your corporate Exchange IP! Always opt for a dedicated third-party service like Mailchimp or similar.
Understood, thanks for the tip!
That makes sense! Definitely sounds safer.