I'm a newbie developer working on a side project where I'm trying to pull influencer data and basic campaign information into a dashboard for a client. The goal is to connect to an influencer marketing service and then process the data on my backend so the client can track performance along with other marketing metrics. I've tried simple scripts, but I keep running into platforms that either don't have public APIs or have limited documentation. Can anyone recommend an influencer marketing platform that has a solid developer-friendly API and good documentation for integration? I want to avoid building on a service that might cause headaches later on. Thanks!
5 Answers
You might want to check out Upfluence; they have a developer tier, and I've found their API to be pretty decent. It's worth looking into!
Wow, I know exactly what you mean! I faced the same issue while trying to pull data for a client dashboard. Most APIs are either really poor or nonexistent. Honestly, I ended up scraping data, but that feels super unreliable!
If you're looking for platforms with good APIs, Modash, Upfluence, and NeoReach are popular recommendations. Many developers praise Modash and Upfluence for their usable endpoints, making them suitable for integrations. For a simple dev dashboard, starting with Modash or a more data-centric API provider could save you some hassle down the line.
I've faced the same issue while building a marketing dashboard. Many influencer platforms are heavily focused on their UI, and their APIs can be lacking or not even public. Some that come highly recommended for developers are Modash, Upfluence, and Phyllo. They actually provide usable APIs, making it easier to gather creator data and campaign info for your backend. For your side project, I'd suggest leaning towards Modash or Phyllo since they tend to be easier to integrate than some of the bigger enterprise options.
From a technical standpoint, effective platforms are those that integrate workflow with data. While many discovery tools exist, connecting creator activity to real content performance is critical. We chose Yoho because it manages planning, assets, and analytics all in one. This made our integrations and reporting much more straightforward.

Totally agree! I had a similar experience and found Modash or Phyllo to be less painful long-term.