Our marketing department is looking to send out client surveys directly from our company domain. Currently, we have a great spam rating with nearly zero false positives since we use HubSpot to send emails. My concern is that if we start using our own domain for these surveys, it could damage our spam reputation. Am I being too paranoid about this?
5 Answers
I echo the others' advice! Using a third-party service to manage your surveys will keep things in check and protect your main domain's reputation. Setting up the right SPF records with them can help, too, ensuring everything stays compliant and avoids spam filters.
In my experience, sending from a dedicated subdomain or a new domain is the way to go. That way, if your email address gets flagged by spam lists, it won't affect your primary communications. It's worth the small investment for another domain to keep everything running smoothly. Push back firmly on marketing about this!
Always opt for a subdomain when sending marketing emails. It keeps your main domain safe and allows you to manage reputation better. Plus, many email services like Exchange Online have strict bulk mail policies and don’t like mass mailing from regular accounts. Utilizing a 3rd party mailer tailored for this purpose is a smart move to protect your primary domain from spam lists.
You definitely want to avoid sending mass emails from your main domain. It's best to either use a subdomain or a completely different domain for those surveys. If your primary domain gets blacklisted, it could create a lot of issues for your business, so push for a safer route, like a 3rd party service.
That makes sense! Thanks for the reassurance.
If at all possible, let the marketing team handle surveys through a 3rd party. They can also utilize a subdomain, and you can track how the spam rating of that subdomain performs compared to your main domain over time.
I agree, it's not worth ruining your main domain for a survey.