I've been managing an email server for a while and have been successful with two existing domains, a-dot-co-dot-uk and b-dot-co-dot-uk. I've set everything up correctly for DMARC, DKIM, SPF, and so on, and I usually get a perfect score of 10/10 on mail-tester.com. However, I've recently started using two new domains, c-dot-com and c-dot-co-dot-uk, and it seems that emails sent from these new domains are landing straight in the junk folders of Outlook and Gmail. They are sent from the same server and IP, and I've set everything up similarly, receiving the same 10/10 scores for the new domains as well. I've also added these domains to Google Postmaster tools, but there hasn't been any improvement. What else do I need to do to make emails from these new domains deliverable?
1 Answer
Just keep sending emails. Many email filters tend to be stricter on newly registered domains, which is why they might land in the junk folder. It’s similar to what some marketers do; they spin up similar domains and warm them up to improve their deliverability over time.
Thanks for the tip! I feared that might be the case. Since our company is moving to the new domain, I guess the best I can do is ask folks to send emails from the new domain and send a follow-up from the old one to encourage checking the spam folder.