I've recently set up SPF, DKIM, and DMARC records for our domain because it wasn't configured before I joined the team. After testing them on both DMARCtester and mail-tester.com, everything seems to pass. However, my emails are still ending up in the spam folder. Given that the previous team sent out hundreds of thousands of emails monthly, I'm worried that their 20% bounce rate might have damaged our domain's reputation. Is this the reason for being marked as spam, or am I overlooking something else?
3 Answers
High volumes of emails can seriously hurt your domain's reputation, especially if they were flagged as spam in the past. It might take some time for your reputation to recover. Also, consider separating your marketing emails from transactional ones to protect your main domain.
Changes in email setup can take weeks to reflect. Keep monitoring your logs for bounces and check outgoing IPs regularly. Also, remember that different providers have different methods for categorizing spam, so analyzing your content is just as crucial as checking your reputation.
I recommend using separate subdomains for different types of emails (like transactional vs. marketing). This way, if someone marks your newsletter as spam, it doesn't affect your transactional emails. Make sure you also have an easy unsubscribe option in your bulk messaging.
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