I'm a marketer working on a cloud product, and I'm facing challenges convincing my leadership that what engineering teams really want isn't the usual "leadership content." Instead, they prefer practical tutorials and deep dives into solutions. If you're a leader in engineering, I'd love to hear what kind of content resonates with you. What sorts of things are you looking to learn? How do your needs differ from your team's? Also, I'm curious about your preferred content formats—do you like podcasts, video tutorials, blogs, or something else? And how important is LinkedIn to you for finding useful information? What do you even consider as "leadership content"?
5 Answers
What I find confusing is this whole concept of "leadership content." It sounds like vague jargon that doesn’t really offer any value. Most of the time, it seems to be empty platitudes that distract from actual learning.
Totally agree! The focus needs to be on real advice and help, not just buzzwords.
Honestly, I mainly want articles. They allow me to absorb information much quicker than videos. I can skim for key points and get out if it’s not relevant. Plus, text is searchable, making it easier to revisit for quick info.
Totally agree! Videos just take too long and I can never find the exact info I need in them.
Right? I also prefer concise articles— headers help in skimming and getting to the info faster.
I want practical solutions— open-source options that I can dive into without jumping through hoops. If your content isn’t hands-on, I’m not interested. Also, articles should clearly outline how your product works and why it’s worth considering.
Preach! I hate when you have to contact sales just to get basic info.
I have zero interest in video content. Just stop producing it, please. It’s frustrating and time-consuming for what could be done in articles.
Haha, I feel you! What specifically bothers you about video content?
As a senior engineer, I find myself pinging vendors directly for information. I skip the fluff—if your content clearly addresses the problems I face, I’ll be interested. I lean towards blogs and podcasts to learn from other engineers who are dealing with real-world issues.
Definitely! It’s all about practical knowledge that I can relate to and use.
Couldn’t have said it better! I just need solutions without the marketing spin.
Exactly! It’s frustrating when you’re looking for actionable insights and get fluff instead.