I'm helping a client set up a new mail server, and they're eager to launch a big email marketing campaign from the get-go. I suggested that we warm up the IP and domain first, but they're skeptical and think it's unnecessary. What could happen technically if we send out 10,000 emails from a cold IP? I need some solid arguments to convince them.
5 Answers
If your domain is under 30 days old, many filters might view anything sent from it as spam. Combining this with high-volume sending can create major deliverability issues. It's worth taking the time to warm things up; otherwise, you risk sending emails that never reach recipients' inboxes.
You definitely want to separate your marketing emails from regular business communications. If you use your Exchange server for heavy marketing, you're setting yourself up for throttling issues and could end up on blacklists. It's best to use third-party platforms for that kind of bulk emailing to ensure better deliverability.
Thanks for the tip! I didn’t realize it was that serious.
Starting a marketing campaign from a cold IP can seriously hurt your deliverability. When you send out such a large volume right away, email providers may flag your messages as spam, especially if your domain or IP is new. Using a dedicated service like Constant Contact or Mailchimp is advisable as they have systems to handle high volumes better and maintain good reputations with ISPs.
That makes total sense! Going in cold sounds risky.
Many email filters are programmed to consider how old a domain is and whether its sending behavior raises alarms. If you start blasting 10k emails from a new domain, you could face significant deliverability issues and potential long-term problems if many emails get flagged as spam right off the bat. It's all about building a good sending reputation over time!
The best practice is to keep marketing, transactional, and corporate emails on separate infrastructures. They should even use different subdomains to help with deliverability and management. Start marketing with a freshly warmed-up IP instead of jumping straight into a big campaign—it can protect your reputation in the long run.
That's really helpful advice! Definitely need to explain this to my client.