Do Clients Often Assume Websites Market Themselves?

It's common for clients to underestimate what goes into a website's visibility. In my experience, during initial meetings, I focus on questions about how their website fits into their overall marketing strategy. If they haven't thought about it yet, it becomes clear there's a gap in their understanding. It's essential to clarify these aspects early!

Yep, I've seen this quite a bit! Most clients don't grasp that organic traffic takes time to build. For instance, my website, after 3.5 years, only gets about 2k views per month with little marketing. I always tell clients that creating quality content and improving their website's user experience are key. It can be slow, but with consistent effort, they’ll see growth. It's worth explaining this process to them upfront.

Absolutely! Many clients equate having a website with having a successful business. It's crucial to educate them right from the start about the effort involved, including marketing strategies beyond just posting on social media. Some even think they’ll get thousands of hits just like their favorite influencers without realizing the work that goes into it. It's definitely a misunderstanding more than a one-off situation.