I came across a custom Shopify site, such as thefoggydog.com, and I noticed they don't have a web developer on payroll for routine updates. I've fiddled with Shopify's basic setup but I'm curious about how larger businesses manage their customized Shopify websites. When I worked in e-commerce, I saw a custom site on Shopify, yet when they wanted to make changes — like updating images or modifying text for promotions — they didn't reach out to any developers. They handled the updates themselves. How do they achieve that management?
4 Answers
To create a Shopify theme that's easy for clients to update, developers build it according to Shopify's framework, ensuring that the built-in theme editors and tools are compatible. They use Liquid, Shopify's template language, to add logic and functionality, but they also make it simple for non-tech savvy users to modify sections and templates through the editor. A more advanced option is going headless, where the entire front end is custom-built, allowing clients to update the back end without needing developer input.
Custom Shopify themes often focus on utilizing theme settings and recent features like metaobjects. These features make it possible for clients to edit their sites from Shopify’s CMS without getting into the code. Additionally, apps that are integrated into the theme can allow users to maintain sections and widgets easily.
For clients to switch to a custom theme, they will need to manually import their data, like images and text for various pages. So, while they can update content easily, transitioning to a new theme might be a bit of a hassle in terms of re-importing information.
There are many creators out there selling custom Shopify themes with tons of cool effects and animations. However, for these themes to be really user-friendly, they must be designed with a simple editing process in mind for users who aren’t tech-savvy.

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