Our marketing team wants to start sending client surveys from our own domain, but I'm concerned that this could negatively impact our near-perfect spam rating, which we currently maintain by sending emails directly through HubSpot. Am I worrying too much about this risk?
5 Answers
Totally agree with the advice here—use a subdomain! It helps protect your main domain's reputation, especially when you're sending out surveys. Plus, if the subdomain gets flagged, it won't affect your main business emails.
Aside from using a subdomain, make sure any email platform you choose can handle compliance stuff like unsubscribe requests. It helps in keeping things tidy and preventing your domain from getting blacklisted.
If you really want to stick to your own domain, just make sure you have all the necessary DNS settings for SPF, DKIM, and DMARC configured. But honestly, I’d still recommend using a third-party service for peace of mind.
It's definitely a good idea to use a third-party service or at least a subdomain when sending mass emails. Using your primary domain for these surveys could put you at risk if your emails get flagged as spam.
Yeah, I had the same thought! Better safe than sorry.
Never send bulk emails from your main domain. Always opt for a subdomain or a completely different domain. That way, if something happens, your primary domain won't be affected. I recommend services like Mailchimp for managing this safely.
Absolutely! It's crucial to handle these things correctly.