How to Ensure Our Survey Emails Don’t Land in Spam?

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Asked By CuriousPenguin78 On

Hey everyone, I'm looking for advice on how to handle customer surveys our marketing team sends out. We usually use SurveyMonkey, and the emails appear to come from a SurveyMonkey domain, but the display name shows one of our internal addresses. With our recent email security changes in Office365, these surveys are getting flagged for impersonation, which isn't good. I'm concerned that our customers are going to see these emails as spam. What are other people doing to avoid this? I've considered using the link from SurveyMonkey and sending it through our Outlook, but we're sending to around 4,000 customers. Is it better to break these into smaller batches or use tools like smtp2go for bulk sending? Any suggestions would be greatly appreciated!

2 Answers

Answered By HelpfulHedgehog42 On

Instead of using your internal address in the display name, why not just set a reply-to address instead? It might help reduce the impersonation flags in Office365.

InquisitiveOtter33 -

Yeah, I've read that SurveyMonkey doesn't typically impersonate domains. It's worth checking their support page for more info on this!

SkepticalSquirrel99 -

That’s tricky since the display name and reply-to are combined in SurveyMonkey. It makes it hard to avoid those flags.

Answered By EmailExpert22 On

Make sure you've set up SPF and DKIM records properly. This will allow only specific mail servers to send emails on behalf of your domain and protect your reputation.

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