Hey everyone, I'm looking for advice on how to handle customer surveys our marketing team sends out. We usually use SurveyMonkey, and the emails appear to come from a SurveyMonkey domain, but the display name shows one of our internal addresses. With our recent email security changes in Office365, these surveys are getting flagged for impersonation, which isn't good. I'm concerned that our customers are going to see these emails as spam. What are other people doing to avoid this? I've considered using the link from SurveyMonkey and sending it through our Outlook, but we're sending to around 4,000 customers. Is it better to break these into smaller batches or use tools like smtp2go for bulk sending? Any suggestions would be greatly appreciated!
6 Answers
Using a subdomain as a sender can help. Just remember to configure SPF, DKIM, and DMARC properly for it to work seamlessly with your mailing provider.
It sounds like the best solution is to either use smaller batches of emails or consider a different service like smtp2go that might handle bulk sending more effectively.
You actually don’t need SurveyMonkey to create SPF records; those should be set up in your DNS. Just ensure they’re configured correctly to avoid damaging your domain reputation from being flagged.
Just a quick note: if we had the enterprise version of SurveyMonkey, they could help with setting up the necessary SPF records to send on our behalf. But without that, we need to be cautious about how we send these emails.
Instead of using your internal address in the display name, why not just set a reply-to address instead? It might help reduce the impersonation flags in Office365.
That’s tricky since the display name and reply-to are combined in SurveyMonkey. It makes it hard to avoid those flags.
Make sure you've set up SPF and DKIM records properly. This will allow only specific mail servers to send emails on behalf of your domain and protect your reputation.

Yeah, I've read that SurveyMonkey doesn't typically impersonate domains. It's worth checking their support page for more info on this!