What was the impact of the recent Cloudflare outage on revenue?

Interestingly, many companies today are in that 'pre-revenue' phase. So, while it seems like a big deal, maybe it wasn't as catastrophic for some businesses as we might think. In some cases, they may have even saved money during this outage.

I've seen estimates suggesting it could be in the millions, but it's tough to pin down. The biggest losses come from opportunity costs—think of all the online transactions that didn’t happen while the service was down. Companies invest a huge chunk of their marketing budgets in online ads, so when their services go offline, it’s a big hit to their reach.

Honestly, if customers weren’t going to make a purchase four hours later, then maybe it's a blessing in disguise. Some businesses just need to reassess how reliant they are on services like Cloudflare.

It's hard to say for sure, but I believe several companies lost revenue during the outage. For us, a few websites were down, but we managed to just disable the proxy. Some services on Cloudflare workers got affected too, especially for edge computing and custom routing solutions.