Hey folks,
I'm reaching out to local small businesses that have outdated websites for potential redesigns. I'm not looking for critiques on my work but rather insights on how to improve my outreach strategy to get actual responses. Right now, my offer is to build their entire website for free and only charge 30 euros a month for hosting and maintenance to reduce their risk since many might not want to invest a large upfront sum. However, I'm getting zero feedback or calls back.
I'm curious if:
- Do offers of a "free website" make business owners wary?
- Could my low monthly fee make my services seem low-quality or unbelievable?
- Would I see better responses by calling or visiting them in person instead of emailing?
- Might they not value a better website unless they see a direct promise for more customers?
I'd love to hear from anyone with experience in selling website services to small businesses. I'm looking for tips on the business side of things and what really drives these clients.
Thanks in advance for your advice!
5 Answers
I think a key issue here is that you're not addressing specific problems their existing websites might have. When you identify clear issues and present evidence of them costing the business money, that conversation shifts. They might then be more open to discussing a redesign once they recognize a real need!
You're competing with services that offer DIY website options starting at $14 a month, which means your pricing may not stand out unless you're providing significant value. It seems like the website redesign market is oversaturated, and you might need to reassess your approach to how you present your services.
Exactly! Just because a DIY site is cheaper doesn't mean it’s better quality. Many businesses might not be aware of better options, so education could be part of your pitch.
Honestly, you're up against tons of website redesign spam. Most of it gets deleted the moment they see it. You should consider networking locally to make personal connections. Don’t just stick to cold emails or calls; introduce yourself in person at their shops—it makes a difference!
Absolutely! You're local, so leverage that! Instead of pushing a redesign right away, maybe offer a free consultation to discuss their challenges—in which a redesign could just be part of the solution.
I think you might be missing the bigger picture here. Just because a site looks outdated doesn't mean it's not working for that business. They may be busy and just fine with what they have. Plus, you’re definitely not the first person to reach out—business owners get bombarded with similar offers and may just delete your email without a second thought. That old website might also be a sign that they don’t prioritize it and have turned down many other pitches like yours.
Exactly! An old website can show they're doing well enough without worrying about a redesign. It could even mean they’re experienced and have a steady flow of business.
It seems that your outreach isn't truly addressing their needs. Offering a 'free website' can raise suspicion. Instead, focus on framing it as a low-risk monthly service right from the start. Perhaps say something like, "30 euros a month, no upfront costs, cancel anytime" to eliminate the doubt. It’s also important to figure out if they even feel they need a site update—many local places rely on word-of-mouth or platforms like Google Maps for customers.
True! In-person interactions can help you gauge if they actually care about their site or if it's just not a priority for them.
Exactly! It’s about showing them how their current site might be hurting their business, rather than just pitching a generic upgrade.