I'm a newbie freelancer with experience in web development. I've started reaching out to local restaurants and other businesses that have outdated or no websites, and I've built a few websites to show my skills. My plan is to offer these websites for free in exchange for testimonials and word-of-mouth promotion. However, I worry that this approach comes off as fishy. Although I explain that I'm trying to build my portfolio, I've had limited responses, including being ghosted after contacting one family-owned restaurant. I'm trying to make my outreach more professional by enhancing my Facebook profile and showcasing my work. Any tips on how to effectively present my offer without raising any red flags?
3 Answers
To shift perception, try to lead with something other than just a 'free website' pitch. Businesses deal with enough spam in their inboxes. Instead, connect with them first. Go as a customer, dine there, and understand their operations. After that, you can send a message like: ‘Hey, I noticed your site doesn’t really showcase your menu or hours. Check out this mockup I made for you. If you like it, I’d love to get it online for you and show you how to manage it in return for a short testimonial.’ Also, really put effort into your own one-page site with your info and past clients visually represented to build credibility.
Instead of simply stating 'the first one’s free,' try a different approach. Many local businesses may be tied into existing contracts or use platforms like Squarespace. So, gauge their interest in your services before diving into your pitch. Offering hosting and maintenance might make them feel more secure, but balance that with being straightforward about your intent.
A lot of people find cold outreach to feel a bit scammy, even if it's genuine. Instead of just saying you’re offering a free website, consider emphasizing the actual value you're providing. Successful businesses usually have solid bids coming their way and aren't usually open to speculative work. Instead, present your website as something that can actually help them, perhaps by showcasing what their current site lacks. You could also offer a low-cost service upfront, which would feel less awkward to them. Find a balance between offering value and being seen as a reliable service provider instead of just someone looking for free testimonials.
Totally agree. If they see you as an actual creator who can add value rather than just someone looking for a foot in the door, they'll be more receptive!
That's a smart move! Engaging with the business first can build a rapport that makes them more receptive to what you offer.