I'm working on a web app and decided to embrace the 'build in public' approach since many say it's great for marketing. However, I'm primarily a developer and finding it challenging to create content. I can code for hours without losing focus, but when it comes to social media content, I struggle to express myself and often feel frustrated. I know I'm supposed to share progress and insights about my work, but I find myself staring at a blank screen for too long. My posts often come off as overly technical, not engaging for my intended audience, who are potential users rather than fellow developers. I've only managed to post a handful of times in two months and currently have a very small following. What tips do others have for developers like me, who aren't naturally inclined towards content creation? Is there a more effective strategy than just forcing it?
6 Answers
I don’t really think of it as 'creating content.' After I code, I dump my rough notes into ChatGPT and ask it to transform them into simple posts for non-technical users. It's a lot less stressful for me. I also use Runable to quickly create updates and visuals to make the process feel more like sharing my progress rather than doing marketing, which I find tedious.
One thing that really helped me was to just lower my standards for what counts as content. I started sharing simple screenshots or quick updates instead of aiming for something fancy. I also found a tool called Blotato that lets me post the same update across different platforms, which has made me more consistent without adding much work. Not a pro yet, but at least I'm getting my name out there!
And don't feel pressured to post every day. It’s more about consistency than how much you post. One good, thoughtful post each week sharing a genuine lesson can be way more impactful than multiple generic updates.
The issue isn't really about which productivity tools to use; it's more that Twitter might not be the best place for reaching non-technical users. If your app solves a real problem, check out where those users actually hang out—maybe on platforms like Reddit or niche forums. Even just writing a helpful comment and linking to your app when relevant can lead to better engagement than posting on Twitter. Some businesses use Community Mentions to manage Reddit interactions without consuming developer time, or you could dedicate some time to answer questions on relevant subreddits yourself.
Honestly, don't overthink it—just document what you're already doing! I found that short daily dev logs work better than trying to create polished posts. Sometimes I use a tool named Runable to quickly turn my rough notes into clearer posts. It's all about consistency at the beginning.
I created an extension to help with seamlessly integrating coding and marketing, and I'd be happy to share it if you're interested!
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