A client has asked if it's possible to make their website more appealing to AI agents, so it can be easily crawled and indexed by Google AI and ChatGPT. They want to know if there are any specific strategies or guidelines available for this, similar to traditional SEO practices. Does anyone have insights on this topic?
5 Answers
Optimizing for AI agents is an emerging area, and it's a bit like the wild west right now. SEO has become a bit of a black box, so who knows how that will translate to this new realm. It's likely that there will be some best practices that echo SEO, at least for the foreseeable future.
You could even go as far as using AI to design your website! Just let the AI handle it all without human input. That should get the attention of the AI agents you're after!
Honestly, this is still a bit new, and I’m not sure there’s a comprehensive guide out there yet. From what I gather, it’s as much about user interaction as it is about the content itself. Things like polls or social interactions might influence how AI recognizes your product. There has been some chatter on forums about it too.
I’ve come across some companies that offer AI optimization tools, similar to accessibility or SEO checkers. But honestly, I wonder how effective they really are. What are these tools even assessing? Are they just checking for proper HTML semantics and heading structures?
Creating content that flows well and is user-friendly naturally benefits AI too. If the AI agents crawl your site, what matters is how your data is organized—especially if they're using it for training or retrieval. Regular SEO principles still hold; useful content is key.
Yeah, I'm skeptical too! It feels like a lot of buzz. Maybe they just look at how well the content is structured and readable.