We're a small startup with only a few hundred users, and we're trying to improve our activation funnel. Currently, I'm manually going through session replays using tools like Hotjar and PostHog, which is really time-consuming and exhausting. I'm mainly looking for rage clicks and inactivity, but it's hard to determine what truly matters. I've tried several tools like Hotjar, PostHog, Prism Replay, and FullStory, but I'm curious to know what other methods or tools you all have found effective for spotting onboarding friction and enhancing activation. I'd love to hear about any real-world solutions that have worked for you!
5 Answers
We’re moving to Sentry, and it’s really good at tracking user friction. You can easily see things like User Misery scores and dead clicks right on the dashboard, which helps in pinpointing issues fast.
Funnel analysis is super important for onboarding. You should track how far users get in the process and see where they drop off or get stuck. Logging key events could give you some much-needed visibility into user behavior.
I’ve been using Microsoft Clarity; it’s a solid free tool for tracking rage clicks, dead clicks, heat maps, and session recordings. It’s pretty effective for a no-cost option!
I set up Umami at my workplace, and it’s been a breeze! We’re using it to identify our most and least utilized pages and widgets. Although we haven't fully tapped into live user activity, interviewing users can also uncover valuable insights. Some companies even offer gift cards for user feedback if you’re willing to spend a little.
You really should talk to users who just signed up or didn’t complete onboarding. They can often provide insights into what worked and what didn’t.
Definitely agree! Conducting user interviews while they navigate your product via screen share can be pretty revealing.
Just a heads up though: users can sometimes be misleading. Their actions tell you a lot more than their words!
What tools do you use for that?