I recently got a question from a friend who's developing a SaaS security tool designed to help teams secure their source code. His biggest challenge is getting users to connect their repositories. Although many users sign up, they hesitate to make that leap because connecting a repo feels risky. They don't see the real value of the product until after they've made that connection, leading to low activation rates. I looked at similar tools like Snyk and Aikido, which require repo connections before users can see results. I suggested he add a demo repository so new users can experience the tool's functionality without risking their actual code. I'm not well-versed in DevOps or DevSecOps, so I would love to gather insights from people experienced in this space. Specifically, what gives you confidence to connect your repo to tools like these? What's your thought process that leads to a sense of comfort? Additionally, I'd appreciate any suggestions on how to help users reach the 'aha moment' faster with his current onboarding process, which consists of connecting a repo, running a scan, and then viewing security issues.
3 Answers
Many people in the industry do a thorough vetting process before using a new tool. It can start with checking security policies, ensuring compliance with SSO requirements, and confirming compatibility with existing tooling like SIEM systems. Plus, a reputable founder or backer can sway decisions a lot—if a CEO has a strong history in security, companies may be more willing to give them a chance.
When considering whether to connect my repo, I lean heavily on social proof. If I see that larger, more security-conscious companies use a tool, it gives me some reassurance. Apart from that, official security certifications like SOC 2 or ISO 27001 make a difference—they indicate that a company is serious about security and has invested time into ensuring their practices are up to par. This doesn’t just help with trust; it can also open doors to more customers.
Trusting vendors like Snyk and Aikido usually comes from their solid reputation and the fact that they have significant legal backing. If something goes wrong, companies can sue them, which gives a level of security that’s comforting. They also typically have security certifications that show they have smart practices in place, which can ease fears about connecting a repo.
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