I've been working as a software developer for several years and I'm thinking about starting a part-time web design agency. I'm really excited but also nervous about it not working out or not finding clients. What are some tips for starting my own business? What initial steps should I take? I have some design references to show potential clients, and I'm specifically looking to help small businesses with their websites.
4 Answers
Make sure you research different business models. Understand what services you're selling, how you plan to sell them, and what your profit margins could look like. Determine if you're merely freelancing or if you're looking to establish a true agency. For client acquisition, consider reaching out to local businesses with cold calls/emails offering a free website audit. Having a strong portfolio is key too!
Transitioning from software development to web design can be quite a leap. If you are planning to leverage your software skills to build full-stack sites, be aware that small businesses might not have the budget for that. Take some time to identify what specific problems you can solve for them and who would be your ideal clients. Then, create tailored offers that meet their needs. It's a good idea to complete a few projects while still holding your current job before making the leap.
Check out the video 'Eff You, Pay Me' by Mule Design. It's crucial to comprehend estimated taxes so you don’t get caught off-guard later. Also, don’t undervalue your services right from the start. Avoid offering discounts just to land clients because once you do, they might expect that lower rate forever.
First off, you should focus on acquiring customers. Once you start earning enough to surpass your day job income, then you can fully dedicate your efforts to your business.
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