I'm a senior software engineer, and I've been trying to launch a product that actually gets used. While creating an MVP is straightforward with today's AI tools, my struggle lies in attracting real users. I've attempted a few ideas, like a job board focused on remote jobs in Spain, but faced the typical marketplace dilemma—needing both companies and candidates to be successful. I tried seeding it with jobs from LinkedIn and writing blogs for SEO, but those efforts fell flat.
Currently, I'm working on a new project with some MVP features that have potential, especially since competitors' prices are high, leaving room for a more targeted and cost-effective option. I've set up a landing page with a waitlist, but I'm unsure how to move beyond that stage without any existing audience.
I'm also contemplating the idea of building in public, but I feel hesitant to do so on LinkedIn. I'm considering creating an anonymous account somewhere or sharing on a platform like Reddit, but I'm unsure how to approach it without appearing spammy. Also, given the current saturation of AI-driven apps, I want to avoid adding to the noise while still reaching real users. Anyone with experience, I'd love to know your thoughts on getting those crucial first users. Where should I promote a waitlist in the early stages? What would you do next?
5 Answers
Spend some time researching the different types of apps you could develop and their functionality. For instance, the job board you mentioned is tricky since it’s two-sided—you need both job seekers and companies. Maybe start with something simpler like a job board aggregator for job seekers only. That way, you only need to display jobs and later can build premium features as you gain users.
For those first 10 users, directly message relevant individuals. Tell them you're looking for feedback on your project, and make it mutually beneficial. It's a great way to create connections while gaining insights.
Ah, cold outreach makes sense! I need to target people who would actually find my app useful.
I'm in a similar situation. My app is free and focused on a niche community. I've found that people are often busy or forgetful, so if I provide strong value and remind them to sign up, it has helped increase website traffic and hopefully sign-ups too.
Forget the waitlist! Just launch something functional. Waitlist signups don’t tell you much and usually go cold. Find 10 people facing the problem your app addresses, reach out directly on platforms like Reddit or Discord, offer them free access, and ask for feedback. It might be uncomfortable, but it’s effective.
You’re right; a few users trying the product teaches more than a long list of emails.
I'd steer clear of building apps that rely on network effects right away. Instead, concentrate on creating something that addresses a specific pain point for an individual user and charge a fair monthly fee. You don't need to go viral to start making money from your project.
I’ve learned that the hard way. No more marketplaces for me!
Great idea! I initially wanted to mirror successful sites, but they already have established user bases. I'll focus on gathering users first.