Hey everyone! I'm a seasoned developer, but this is my first venture into marketing. I've created a free online platform for party-style drinking games where hosts can set up a lobby and share a code for friends to join in. The aim is to enjoy classic drinking games on the go without needing physical materials.
I've been using Instagram, TikTok, and a few Reddit subs to share poster-style ads showcasing the design, game descriptions, and clips of gameplay. However, engagement has been pretty low even when my content gets some views.
I'm pondering my next steps, like whether to invest in Instagram ads or connect with college-oriented accounts for promo. I'm also considering improving SEO, but I'm cautious since the site is lobby-based, and I don't want to clutter the landing page with filler just for ranking.
For those who've launched similar game sites, what strategies helped you gain traction? Thanks for any advice!
5 Answers
Reaching out to TikTok creators who focus on college parties or lifestyle content could be a goldmine for you. They usually have engaged audiences and might be more affordable compared to ads. Plus, testing your site at actual parties could help spread the word!
Have you thought about contacting YouTube channels that focus on games? They might be interested in showcasing your game. Larger creators may ask for payment, but smaller ones could promote it for free if they find it fun! Enjoyment is the best marketing.
The fact that it's lobby-based is both a feature and a hurdle since users can’t discover games on their own easily. You might want to reach out to college event planners, party hosts, or venues that do trivia nights to see if they’d be interested in using your platform. It could really solve a problem for them!
Using Instagram ads sounds like a great idea since your target audience spends a lot of time there. Make sure to also get involved in relevant communities and subreddits where your potential users hang out and promote your site there too!
Transitioning from just promoting your product to showcasing how much fun people have with it is key. Social proof is crucial for social products — make sure your marketing reflects that enjoyment!
Absolutely! I need to showcase those fun interactions more in my promotions.