My workplace, a shoe retailer, is thinking about introducing a virtual try-on feature, possibly using augmented reality (AR) through a phone camera or an AI tool that overlays shoes onto your photo. I'm really curious about what people think about this: Would you trust a virtual try-on to help you pick the right shoe size and style? Have you used AR try-on features at other stores? Were they actually helpful or just entertaining? Also, do you believe AI try-on would be more reliable compared to AR? If anyone has technical experience in developing such features, I'd love to hear your insights. I'm trying to gauge if this investment is worthwhile or if customers don't care as much as my boss thinks they do.
6 Answers
I have wide feet and need to try shoes on in person because online purchases usually end in returns for me. Virtual try-on just doesn't cut it for someone like me who has specific fitting needs. In-person shopping is my go-to.
From my experience, virtual try-on feels more like a marketing gimmick than an effective tool. I've experimented with some try-on utilities before, and while they can be entertaining, they don't match the real-world experience. Sure, they might increase sales for some people, but whether they attract genuine customers is debatable.
Honestly, I don't see much value in virtual try-on for shoes. The tactile experience is key when selecting a good fit, something you just can't replicate digitally. Unless they develop a way to simulate the pressure of each shoe accurately, this seems like a waste of resources. It might be fun, but won't really help customers choose their shoes.
Regarding sizing, I don't see how virtual try-on provides real value. Your sales staff can explain how foot shapes differ. As for style, there's no way AR can replicate the mirror positions in a physical store. AR might be useful for general products but fails when it comes to clothing. AI might be better for styling than fit, but generally, most customers will likely try it a couple of times before losing interest.
You really can't tell how comfortable shoes are from a virtual try-on. It doesn't indicate anything about their texture or how they feel on your feet. I can't picture it being helpful!
Oh god, I’m sorry for laughing! It’s just that this whole idea seems a bit outlandish! Let’s be real here, haha!
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