I'm diving into web development and really enjoying the analytics side of things—especially tracking site traffic and events. I'm curious about which tools or software solutions are popular in the industry and would be best for someone looking to specialize in web analytics. I know Google Analytics is widely used among marketers, but I'm looking for more options!
4 Answers
I started with Google Analytics since everyone uses it, then switched to Matomo for better privacy. Hotjar is also great for UX insights. Learning some SQL and visualization tools like Tableau helped me dig deeper into the data.
I really love delving into user behavior. Besides Google Analytics, you should consider Hotjar or Microsoft Clarity for their visual features like heatmaps and session replays—they really enhance user experience analysis!
Here’s a handy list of alternatives you can explore:
- [GoAccess](https://goaccess.io/)
- [Plausible](https://plausible.io/)
- [Fathom](https://usefathom.com/)
- [PostHog](https://posthog.com/)
I’ve bookmarked them but haven’t tested every single one, so check which fits your needs best! They vary in maintenance and features.
If you're looking for a self-hosted option, I recommend trying Umami. It’s pretty user-friendly!
Totally agree, Umami is the way to go!
Yes! Those tools are gold for understanding user paths.