What are the going rates for building a website in 2026?

My agency charges a base price starting at $800 for small business websites. We focus more on ongoing revenue through monthly maintenance and hosting packages than the site build itself. For us, the site is just a part of the overall service.

We recently completed a 6-page site for around $90k, but that includes a lot of business logic and integrations that took months to develop. If you're talking about a straightforward 5-page site with no backend or integrations—like a basic WordPress or Squarespace setup—then the pricing could vary. Can you clarify what you mean by '5-page site' and what features you're considering?

You could potentially charge $1.5k to $2k for a simple, non-ecommerce site that’s custom built using a purchased HTML template. The ongoing revenue stream from hosting and SEO packages is where the real money is at for us.

For a local service-oriented website, you're probably looking at a range of $1,500 to $4,000. Most fall around $2,500 if the client already has their content ready. If SEO setup and revisions are included, you might want to quote closer to $3,000. It's really about the service you're providing!

For simpler brochure sites, I'm seeing prices around $5k these days, but you can charge extra for brand strategy and marketing packages that can really enhance what you're offering.