I'm trying to evaluate the effectiveness of our phishing simulations and I've encountered a common belief that they should closely resemble real internal emails to have an impact. However, I've noticed that this level of realism sometimes leads to pushback from users or even escalations to HR. Do simulations need to mimic internal emails to be effective, or could a more generic approach work? Also, what guidelines should we establish to avoid negative outcomes? I'm looking for ways to find the right balance between effectiveness and maintaining user trust.
5 Answers
It's crucial to send targeted emails that users are likely to engage with. Think about spear phishing techniques, where the email feels personal and relevant. That's usually more effective than a generic approach.
I think a playful approach works well. Something like 'Sega Bass Phishing'—fun, engaging, but it cannot be mistaken for real phishing. It's all about education while keeping it light-hearted.
Sounds like you might be overthinking it. You could send something catchy like 'click here to get hacked'—believe me, some people will still click it! You might be underestimating how curious or distracted folks can be.
I’m curious, what do you mean by 'backfire'? I can see how pushback happens, but that seems to be part of the process; users need to be educated.
I remember we had a mishap where users actually went to the store instead of clicking the phishing link. It definitely showed that realism can lead to unexpected reactions!
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