Why are fast food places pushing customers to use their apps for ordering?

One of the main reasons is that restaurants can track your order habits and gather data on your preferences. This allows them to market to you directly and potentially upsell products. Plus, it reduces labor costs since fewer staff are needed to take orders at the counter or drive-thru.

They probably get to save on labor costs too; less staff means less hourly wages to pay. And with the data they collect from you, they can adjust prices or send offers at strategic times. It’s a win-win for them.

Using the app cuts down on mistakes. When you enter your order yourself, there's less chance of miscommunication. It also speeds up service since your order goes straight to the kitchen. Restaurants like McDonald's can customize their offers based on your preferences which helps improve your experience.

The app lets them send you promotions and ads directly, which can be more effective than traditional marketing. Plus, they save money because you can pay through the app instead of needing staff to handle cash or cards. It really is about increasing profit and keeping customers engaged.

Essentially, it boils down to wanting your data and maximizing profits. By pushing app usage, they can monitor how often you order, what you get, and when you buy. This information helps them tailor their marketing strategies and product offers.