I've been testing cold emailing for a SaaS tool I created, reaching out primarily to agency owners and small businesses. I've tried sending emails at various times—8 AM, 2 PM, and even late evening. Surprisingly, the best reply rates happened around 10:30 AM on Tuesdays and Thursdays, but when I repeated that timing the next week, the results were all over the place. Is there really a "best time" to send cold emails, or does it depend on the industry? I'm really curious about what works for others—when have you found the best windows for email opens and replies?
2 Answers
Honestly, there’s no set rule for the best time to send cold emails—it really varies by person. I tend to block senders of unsolicited emails right away. Plus, if a send comes in too frequently, my boss might even set up a block at the company level. It sounds tough to market your SaaS tool since you need to find the right customers at just the right moment when they’re ready for a tool. I usually start my search for new tools through Google instead of checking my email, so being visible online might help you more than just timing your emails.
The timing of your emails is less critical than having a well-targeted list. Focus on creating a list of individuals who have shown some interest in services like yours. I suggest looking up guides on how to establish an evergreen cold email campaign to improve your strategy.
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