I'm redesigning a WordPress website for a local juice company and got stuck on some SEO basics. My designer suggests using a long title for the homepage, but it doesn't even include the words 'home page.' Instead, the site has clear permalinks like '/juice-boxes' and '/green-juices' that correspond to other pages. I know that technically you can have any URL and title, but I'm wondering what the best practices really are for SEO. Is there a guideline for how we should structure titles and URLs to boost our rankings? I've always thought that user-friendly content is crucial, but how much does the URL play into SEO nowadays? Is it a minor detail or something more significant?
2 Answers
I’d say ideally your H1 should be around 60-70 characters long, which is pretty standard. Maxing out that limit is even better! The key is incorporating meaningful keywords—make sure they align with what you want your site to rank for. Sure, URLs aren't as critical as before, but having clean and descriptive URLs helps with user experience, so it shouldn’t be overlooked!
Hey there! Honestly, if you put 'home page' in the H1 of your homepage, you'd be stuck in the past, like from the '90s! Nowadays, what's more important is keeping your H1 focused on relevant keywords that reflect what you want to rank for. As for URLs, they don't hold the same weight for SEO as they used to, but having readable ones still gives a great user experience. So go for titles that resonate with the content and avoid cluttering it up with filler terms like 'home page.'
Thanks for this =)