I've recently faced rejection from Amazon's Simple Email Service (SES) and the explanation was pretty vague. I've made sure to verify my domain and added all the necessary TXT and MX records for my site, which you can check out at fantasygoats.guru. I'm looking for some insight into why this might have happened and what steps I can take to get approved. Can someone help clarify the reasoning behind my rejection?
4 Answers
Sometimes, it could just be something about your site's name that raised a flag for them. What kind of use case did you present to them regarding your emails? They seem to have specific expectations for what they're looking for.
Honestly, the approval process can feel pretty random. It seems like they have a lot of requirements that aren't always clear. If you’re sending high-volume emails, they prefer senders who can manage bounce rates and opt-outs. Avoid using SES unless you have confirmed opt-ins for your email lists—it's a tough system to navigate.
I had my two SES use cases approved almost instantly. I used a coding assistant to help with the submissions, and it worked really well for me! Maybe consider refining your submission details to emphasize what your site is about and how you'll use SES responsibly.
Getting approved for SES involves more than just meeting the technical requirements. It seems like AWS might not see a valid business case for your application, which can lead to rejections. If they think your site looks more like a random web app rather than a legitimate business, that could be a concern for them, as they need to avoid potential spam issues.
I got approved by explaining that I was sending transactional emails, not marketing ones, and I didn't have opt-in lists for that. It seems like they are more cautious about people sending marketing emails, which makes sense given the spam concerns.