I've been running my own domain for about two years now, and I'm facing a tough issue with my SaaS platform. We rely heavily on transactional emails, particularly for sending invitations to training sessions on our online platform, which is similar to a Learning Management System. I've created professional email templates complete with company information, terms of use, privacy policies, and even unsubscribe options. I've also made sure my SPF, DKIM, and DMARC settings are all correctly configured. Despite this, I've tried various sending methods including AWS SES's shared pool and my own dedicated IP, but my emails always end up in the spam folder. I'm out of ideas on how to fix this. Any suggestions would be greatly appreciated!
1 Answer
One key thing to consider is that transactional emails typically shouldn't include an unsubscribe link. By adding that link, you're indicating to mail servers that the email might be marketing-related, which can land it in spam. Try simplifying your emails and removing those unsubscribes for transactional messages; it might help with deliverability!
Thanks for pointing that out! I might have overcomplicated things. I'll give it a shot and see if it makes a difference.