I've been building websites for dentists and ran into a big problem: many sites have been compromised due to SEO poisoning, often from outdated plugins. After helping a client clean up their site, I noticed similar issues on other dentist webpages. It got me thinking—what if I reached out to dentists whose websites were compromised and offered to help?
I created a lead list by using Google searches to find dental sites with gambling content, backtracking these problems to potentially help the owners. I started cold calling confidently, but quickly realized that receptionists often viewed me with skepticism, which is understandable. Most of my calls ended with either a promise to pass my info on or a hang-up, even after I found numerous sites riddled with hidden casino links.
I got a handful of email addresses from my calls, but no replies to my follow-ups. I know I'm striking at a real issue in the market, but people think I'm the scammer. Has anyone faced this challenge before or have tips on reaching out to these businesses successfully? I believe there's potential here, but I'm not sure how to go about it differently. Any insights would be appreciated!
5 Answers
By the way, if you're looking for a range for website pricing, it varies based on complexity. For a well-designed, multi-page site built with Framer, charging around $4,000 is common for custom work.
Your response rate of about 20% for cold calls is actually pretty solid! Hurdling over the initial filters is always a challenge. Have you considered enlisting one of your satisfied clients to help out with the cold calls? A recommendation from another dentist can go a long way in building trust with new prospects.
While your idea is good, getting past the gatekeepers is tough. Receptionists often deal with cold calls all day and can spot a pitch pretty quickly. If you’ve exhausted this route, consider pivoting to different kinds of businesses that might be more receptive. There could be other sectors facing similar SEO issues.
Definitely try name-dropping your original client when talking to the other dentists. If they know someone who's had a good experience with you, they're much more likely to listen to what you have to say. Sometimes just an introduction from a peer can break the ice.
I’ve had similar problems in the past with cold calls—dentists often think they don’t need a website to get clients. Your best bet might be to first send an informative email along with a screenshot of their own compromised site. Then follow up with a call. That way, they might already have some context before you reach out.
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