I'm considering venturing into freelance web development and plan to reach out to small businesses in my area to offer them website services. However, I'm a bit unsure about how to effectively communicate the value a website can bring to their business. What should I focus on when presenting this to potential clients? Many businesses around here rely heavily on social media for promotion and sales rather than having their own websites. How can I persuade them to invest in a website?
I would really appreciate insights from freelance web developers about the specific value you've brought to your clients and what metrics you've improved for them. Also, if you could share some resources on honing sales and marketing skills for freelance services, that would be great. Thanks!
3 Answers
When I approach small businesses, I emphasize that a website is more than just a webpage; it's a money-making tool. If a client is solely using platforms like Facebook, I point out that owning a website boosts their credibility, enhances search visibility, and gives them control over their brand. Make it clear that a website is always working for them, taking inquiries and making sales 24/7, which can save them a lot of time.
I focus on understanding what Google prioritizes in terms of website performance, content, and accessibility. It’s all about helping small business owners realize that simply having a website isn’t enough to attract leads; it needs to be crafted with a specific purpose and structure. I explain that it’s like having someone show you the ropes in a video game - you need guidance to level up. That’s precisely the value we bring!
The main value you offer is technology. A lot of small businesses don't have up-to-date websites, so you can pitch the benefits of mobile-friendly designs, improved conversions, and features like online appointment scheduling. Focus on making their websites look professional and easy to navigate. You can even use tools that highlight their current site's shortcomings, so they see the need for improvement when you reach out.
Absolutely! And when a client wants e-commerce, I charge a fee for basic setup on platforms like Shopify and let them manage things afterward. Investing too much time in custom e-commerce builds can be a gamble with high potential for failure.