After spending 25 years in the intranet software industry, I've noticed a trend where prospective customers are using different terminology for intranet platforms since the pandemic began, such as 'Digital Workplace' and 'Employee Engagement Platform.' I'm trying to adapt our marketing plans for next year but I'm confused about whether to stick to the traditional term 'intranet' or embrace these new terms. Is this just a generational language shift, or is there more to it?
4 Answers
At my workplace, we've just started calling our intranet 'SharePoint.' It's kind of funny how the name has turned into a catch-all like how people refer to tissues as 'Kleenex.' It's ubiquitous!
Yep, it's all 'this Jen*, is the Intranet!' now.
For my company, we refer to our intranet site by its URL. It also connects to various applications like our HR portal and user request site. It's all interlinked, but it still serves as our intranet.
Sounds like a practical approach! It's a digital space for all our tools.
Honestly, terms are always evolving. You could ask twenty people what a computer is called and get different answers! I believe there's no definitive 'right' term—people will always find new ways to describe things.
Right? It’s like asking what's wrong when the internal website is down—everyone has their own term!
Exactly! The language keeps shifting and sometimes confusing. Just go with the flow!
I would say stick with 'intranet.' If it's just an internal network, that's what it is. Changing names might just complicate things more than necessary.
But what if it's cloud-hosted? That’s a different beast!
Good point, but I think the core concept of 'intranet' still applies.
Haha, true! It's like how 'Hoover' is just a vacuum for some folks.