I'm a developer with around 4.5 years of experience, and I've been working on my side hustle alongside my full-time job, creating various web solutions like web apps and data pipelines. I manage to earn about $60,000 to $70,000 a year by charging clients per project. Recently, I've even hired some family members on an hourly basis, and I'm now thinking about scaling this side hustle further. My main consideration is to secure longer-term, stable contracts, so I can afford to hire full-time developers and IT professionals.
The problem is, I'm not really sure how to get those long-term contracts with retainers. Most of my clients are other agencies, and while I'm fine with smaller, flexible gigs, I've never actively sold my services—I always got my clients through referrals. Is cold calling businesses the way to go? It feels daunting, and I'm not sure how to tap into my network effectively. I'd love any advice, whether it's a book recommendation or personal experiences to guide me on this next step!
4 Answers
Getting more clients is mainly about effective marketing! Cold calling businesses definitely works, and it's how I started back in 2010. I reached out directly to potential clients, and it helped me build a solid client base. You might also want to consider networking events—they can be a great way to meet potential clients and showcase your expertise.
It sounds like you’re on the path to starting an agency! To secure retainer clients, you'll need to build a solid portfolio and network effectively. Research local businesses that could use your services, pitch them well, and foster relationships. Many local businesses might refer others to you once they know your work. Just be prepared to hustle—this part can be tough!
You're making a great income on the side, congrats! From my experience at digital agencies, networking events are key to getting new clients. It's all about making connections. Another approach is SEO; I rank well in my area, but I still only get a few inquiries each month. If you're looking to expand, definitely check out networking events! They can really help you find retainer clients.
That’s a good tip! I’ve noticed many networking events on LinkedIn too. I'll have to start attending.
Consider using social media for ads! Instagram and Yelp can help target local clients. Also, posting updates using #buildinginpublic on X can attract attention to your work. Don't forget to make your brand visible, like wearing branded apparel in public too!
What kind of marketing strategies did you find most successful?