Why Use the Mailchimp API When Most Users Just Install a Plugin?

It's a common misconception that most Mailchimp users rely solely on WordPress plugins. The truth is, the Mailchimp API serves a larger purpose, especially for developers who build custom solutions. Even plugins often use the API behind the scenes to function properly.

You're right that plugins cater to end users, but if you're developing a Mailchimp plugin or need specific features that the plugins don't provide, diving into the API becomes essential. For example, I created a custom plugin using their API because the available ones didn't meet my needs.

Totally! APIs are generally aimed at developers looking to create tailored solutions. Sure, using a plugin is convenient, but the real power lies in being able to manipulate data and functionalities through the API. Just like I had to do when I wrote a custom plugin for Sendle because their existing one wasn't cutting it.

Also, bear in mind, even if most users choose plugins, the Mailchimp API opens up a lot of possibilities for users who want to integrate Mailchimp with other applications or build something unique. It's a powerful tool for those with the right skills.

Just keep in mind, plugins can sometimes be just wrappers around the API. So, while most users might prefer the ease of plugins, anyone needing in-depth customization or advanced functionality should definitely consider using the API.